Archive for the ‘Mobile Technology’ category

Is facebook driving ICT adoption in Africa?

February 11th, 2010

facebookI read ICTworks, a very informative blog all the time. Earlier this week I saw a blog post titled “facebook is driving ICT adoption in Africa” which inspired this blog post. My intentions are to interrogate that statement and ask whether it is not the increasing use of smart phones that has increase facebook adoption or the other way round or it is a rather more complex web.

I have been following with keen interest how people in Ghana are adopting facebook, twitter and other social networking tools and ICT in general. Last year checkfacebook published a month by month statistics on how people are adopting facebook and it showed an increasing rate. In November, Ghana had 277,600 facebook users, 68.7% of which are males and the rest female. Of this number, about 48% are between the ages of 18-24 and 34% for ages 25-34. In October, it had below 200,000 facebookers from Ghana.

These statistics gave me an idea the rate of increase of ICT adoption. But upon interrogating the issue further, I realised that I may be wrong. People are making decisions to buy smartphones because they would like to get on the facebook train, update their statuses and tweet or use one social networking platform or the other. Or shall I say people are making decisions to get onto facebook because they have some smart phone or the other?

So, facebook may actually be driving the use of smartphones and not necessarily ICT. ICT’s are far broader than that and even though i conceed that it will have a long term effect on ICT adoption, government and organisations need to do more to drive ICT adoption.

By the end of last year, the total Internet penetration of Ghana is still about 4.0% and broadband penetration is less than 0.1%. There are less than 100,000 PCs in Ghana and the ICT skills level is nothing to write home about. Government ICT systems are infantile and companies/organisations are still struggling to deploy IT systems. Educational institutions are still teaching old out-of-date curriculla and more.

And oh, I forgot that Internet is very expensive and highly unrealiable in Ghana and most parts of Africa. If the rate at which these indicators were increasing was was commensurate with facebook adoption, I would conclude that Africa is adopting ICT. Unfortunately, this is not the case. This is not to belittle however, the immense contributions the mobile industry or should I say facebook is making towards ICT adoptions.

In order not to delve into the more complicated area of ICT adoption which involves amongst other things, use of ICT equipments, intensity of use of connectivity solutions and intensity of computer use and  skills levels, I would simply add that we are at the risk of reducing the digital divide debate to a mobile adoption instead of ICT adoption. Can we realistically say that mobile adoption equals ICT adoption? I say no but it will be great to read your thoughts and criticisms.

Glo readies to launch in March

February 10th, 2010

Competition in the telecommunications industry is set to further increase as Glo prepares to launch in March this year. The media and marketing campaigns have already started with several mini billboards carrying photos of Ghanaian celebrities endorsing the Glo brand with the “like never before” slogan.

Glo will be exceeding my expectations if they can introduce value added services and revolutionalize prices downwards. As things stand now, the various internet packages available are simple too expensive, unreliable or irregular. The mobile industry will also be given a major boost if Glo can introduce more innovative products and reduced prices that can see users trooping to their network.

glomobile

I am also hoping that Glo will put more of their resources into corporate social responsibility, for eg. building technology centres for schools and communities instead of spending on beauty pageants. All they need to do is to get the media at the launch of these initiatives and the media will do the publicity.

There are interesting times are ahead and I am so looking forward to them.

spam, spam, spam!

October 2nd, 2009

I thought I was the only angry one until I saw the following comments from a friend on facebook.

MTN short code 2010 is driving me nuts - one txt to MTN to try n win a lovely KIA and all I get back is a minimum of twenty texts per day, at dawn and at nite - bummer! should’ve listened to my MAMA “mikee……no good thing free n no free thing good.

To be honest, I really wanted to win that KIA as well so I also sent the text and then I was involved in this whole game I was not ready to play. I played it four times and realised my credit was almost gone so I decided that I would never play again, only to realise I was in for the biggest trouble of my mobile life. My phone was subject to what i term mobile spam. Let me try and retrieve some of the text messages and share with you. Check the following out;

MTN: Extend your holiday - win our huge cash jackpot and give yourself a non-stop break from! Reply HOLIDAY.

Since I decided not to play again, I would receive hundreds of messages relating to the 2010 World Cup as punishment for trying in the first place. Can someone tell them I am no longer interested? In their desperation to get me to spend more credits on this, they send me the next text message;

MTN: GASPER, We miss you! Return to the game and win 100,000 GHC. One winner chosen this weekend. Change your life. Reply MISS

Can you imagine, MTN misses me. Is it because they want more of my credits huh! And oh, just as I finished typing the last sentence, I received another one. Well, if I did not want to win that KIA, I wont be in such a predicament.

There are similar stories for ZAIN and tiGO too. But seriously, it is about time we take them on for all this spamming. Sometimes I receive very serious text messages I do not pay attention to because the spams are just too much. Sometimes, I simply do not see the real texts because my inbox is filled to the brim I have to spend precious time deleting these spam messages. I am tired about them, I don’t know about you?